Lifetime Income = The Key To Big Affiliate Profits
Want to know one reason many super affiliates make a lot more than the rest, even when they expend the same amount of work?
Because most of them have a strong preference for lifetime income affiliate programs!
It always amazes me when I come across a web site from an affiliate marketer and I observe the tremendous amount of work they’ve put into creating loads of useful content, careful keyword selection, linking, etc., only to see they’re linking to a low paying, or worse, non lifetime income affiliate program.
All you have to do is some simple math to understand the difference a lifetime income program makes vs a non lifetime income one to see the dramatic disparities in income created from each over time.
Let’s see how much of a difference it would make if you had two programs that each converted at 2% and paid an average of $20 dollars per sale, and you had built the same web site, each taking the same amount of work, and each sending 100 targeted click throughs to your affiliate links each day, but one program paid only once, and the other paid for life.
Let’s assume that this is a consumable product we’re selling that lasts 30 days and at the end of each 30 days the customer needs to order more. Let’s also assume there is a 30% reorder rate and 70% never come back to reorder again.
If you do the math, you will see that in month one, you’ll make $1,200 in commission in both programs. In month two, you’ll make $1,200 again on the single pay program, but $1,560 in the lifetime one; in month three, $1,200 vs $1,920; month four, $1,200 vs $2,280, and so on.
See how dramatically your income climbs when you promote a lifetime income program vs one that isn’t? Of course, this illustration kept certain things constant that would never be exactly like this in the real world, but it’s still a very helpful one when it comes to how income builds up in a lifetime pay affiliate program.
Another thing a lifetime affiliate program does is hedges you. One of the realities of affiliate marketing is that traffic cannot be taken for granted. You can have a web site getting 1,500 visitors for a while that suddenly drops off to 750 visitors a day because of a shuffle in Google.
If you’re promoting a non lifetime income program, your earnings will fall commensurately with your traffic. But when you’ve built up a customer base in a lifetime income affiliate program, although the rate of your growth may slow down, the income from the customers you’ve already obtained will keep coming in regardless of what happens to your web site.
No matter what niche you’re in, take some time to research if there are lifetime income programs for it. A little sleuthing can pay off tremendously in your earnings.




Hi Dan,
I agree with you 100% about this.
As you know already, I’ve done a lot of work with casino and poker rooms over the years, plus prior to that I built up a reasonable dating based affiliate business, and all of these pay lifetime commissions. My income took a bit of a hit when the US banned gambling a few years back, but that besides when my daughter was ill – which went on for the best part of 18 months – I spent a lot of my time in hospital with her and couldn’t have worked even if I’d wanted to.
Under normal circumstances – if I’d had a job or whatever – I’d have been totally screwed financially during that time, but because I’d wisely chosen to promote affiliate programs that paid lifetime commissions in the few years prior to that, I actually wasn’t too bad off.
So, to cut a long story short, great advice! :)
~ Paul